The honest answer: for one traveller on a short trip to East Midlands, driving and parking can win. For two or more travellers, or any trip over three days, a pre-booked taxi is nearly always cheaper.
East Midlands (1–3 days)
Meet & Greet parking at EMA is around £50 for 3 days, plus £14 return fuel. Our fixed taxi from Nottingham starts at £30 each way = £60.
East Midlands (1 week)
Parking climbs to ~£95. Taxi stays at £60. Taxi wins.
Manchester (1 week)
Parking ~£120 + fuel ~£45 = £165. Our fixed transfer starts at £100 each way = £200 — so parking edges it if you're solo, but the taxi wins the moment you have two travellers splitting the fare.
Heathrow (1 week)
Parking ~£180 + fuel ~£90 + M25 stress. Our fixed transfer £150 each way = £300 — but split between two people that's £150 each, no parking walk, no risk of car damage.
What we tell customers
Work out the *total* trip cost including fuel and stress. For most journeys with more than one person, a pre-booked transfer is the smarter choice.